Alex, meet Alexa Ferguson
February 16 2018

Tennent’s Lager create the ultimate smart assistant for the new Scotland manager

Now Alex McLeish is confirmed as Scotland’s manager, he’ll need plenty of support to help the country get to Euro 2020 and beyond. And Tennent’s Lager is here to serve up just the thing. But it involves thinking out of the box. Out of a cardboard box to be exact.

 

Introducing Alexa Ferguson; the smart assistant that’s ready for backroom action.

 

Drawing from the experience of all Scotland’s managerial greats – its namesake Sir Alex, Bill Shankly; Matt Busby, David Moyes and, apparently, Bertie Vogts – Alexa Ferguson has been created to give newly-appointed McLeish and our national team all the artificial intelligence they need to make clever decisions.

 

Boasting a true connection to Scotland (where there’s decent WiFi), Alexa Ferguson also holds a 100% international success rate – when used with its travel adapter.

 

Alan McGarrie, Head of UK Marketing Services at Tennent’s said:

 

“This is a new chapter for the Scotland team and we wish Alex every success in the job. We’re here to serve the new manager, and with Alexa Ferguson we’re redefining the smart assistant. It has all the credentials for the role, but if there are any glitches along the way, all McLeish needs to do is turn it off and on again.

 

“It’s not quite the finished product yet, but with a bit of development, Alexa Ferguson might be a valuable helping hand(less) to our 2022 efforts.”

 

Alexa Ferguson added:

 

“I’m a combination of all the Scottish greats – Shankly, Fergie…. Big Davey Moyes, and I’m the smart choice for Alex’s assistant. We’ve seen the special one, and the normal one – it’s time for the electronic one.”

 

See Tennent’s Alexa Ferguson in action here: https://vimeo.com/256097735

Download the video here: https://we.tl/XgIdlLM88G

Download the images here: https://we.tl/h5Tn1adGvh

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“This is a new chapter for the Scotland team and we wish Alex every success in the job.
We’re here to serve the new manager, and with Alexa Ferguson we’re redefining the smart assistant."
Alan McGarrie, Head of UK Marketing Services at Tennent’s
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