C&C Group, owner of Tennent’s - the country’s leading brewer and wholesaler, is helping retailers to prepare for the coming legislative change.
Working closely with the Scottish Government and the Scottish Grocers Federation, C&C Group has delivered information packs to more than 150 independent off-licenses. The pack includes a Retailer Guide, staff training advice and posters and shelf displays to educate drinkers
The materials detail the rationale for the introduction of the policy together with an outline of the long-term benefits to public health that MUP seeks to deliver.
Set at 50p per unit, Minimum Unit Pricing aims to curb the harmful levels of alcohol consumption that results from the availability of strong cheap alcohol. C&C Group has been a vocal supporter of MUP since it was first proposed in 2011 and has been working closely with the Scottish Government throughout the legislative process.
Delivery of the information packs is a joint initiative between C&C Group, the Scottish Government and the Scottish Grocers Federation and is a further measure to ensure the introduction of MUP is as seamless as possible for retailers.
Norman Loughery, Off-trade Sales Director at C&C, said:
“We have been brewing beer in Scotland since 1556 and producing cider in Ireland since 1935 and have always believed that the alcohol industry needs to play its part in supporting the society that we serve. We are committed to the responsible consumption of alcohol in the markets in which we operate and have supported the Scottish Government on the introduction of a minimum unit pricing since proposals were first introduced.
“Producing and distributing these information packs is the latest step in the education of the trade in a campaign that is designed to ensure that customers are as prepared as possible for the introduction of Minimum Unit Pricing on 1st May”
Health Secretary, Shona Robison said:
“The Scottish Government has undertaken extensive engagement with the alcohol industry to prepare them for the implementation of minimum unit pricing. Following industry feedback, we have produced practical guidance and customer focused leaflets, posters and signs. Our messages are currently being displayed in supermarkets across Scotland, and I am delighted that C&C Group and the Scottish Grocers Federation are working with the Scottish Government to help ensure that tool kits containing these materials reach smaller independent retailers. It is crucial that minimum unit pricing is implemented smoothly and we begin to see the predicted reductions in alcohol-related hospitalisations and deaths.”
Pete Cheema, Scottish Grocers Federation’s Chief Executive, said:
“Promoting responsible community retailing is the key aim of the Scottish Grocers Federation. We are delighted to be working in partnership with both C&C Group and the Scottish government to prepare retailers for this major policy initiative. The highly effective steps we have taken jointly on guidance, advice and communications raising will help to ensure effective compliance from retailers and high levels of customer awareness.”