Magners Irish Cider is ready to help spread Christmas cheer as the brand pours across Hyde Park’s Winter Wonderland for their new Magners Dark Fruit flavour. The Winter Wonderland deal comes hot on the heels of a successful launch in the Scottish on-trade earlier in the year.
Magners Dark Fruit is a deliciously fruity new addition to the Magners family, with flavours of blackcurrant and jammy berries. The 4% ABV cider will be available on draught across bars at the standout Christmas event which attracts over three million visitors from all over the world.
A delicious addition to the Magners range, Magners Dark Fruit has been introduced to give consumers a Dark Fruit option from a premium cider brand.
Janette Murray, Magners Marketing Manager said: “We’re really excited to offer Magners Dark Fruit at Winter Wonderland. It’s a massive event, which attracts a huge audience so understandably, makes a fantastic platform to showcase new products. The customers attending Winter Wonderland will be among the first in the UK to enjoy our new Dark Fruit flavour which is proving to be a successful addition to the Magners family.”