Tennent’s Lager Unveil New Can Design
May 18 2018

Refreshing Can Design for Tennent’s Lager Scotland’s favourite beer, Tennent’s Lager, is rolling out a brand new can design that heroes the quality of the liquid inside. Due to hit shelves in May, the new can has been designed to look like a refreshing cold glass of Tennent’s Lager.

As Scotland’s best-selling alcohol brand, the new can takes the iconic pint that’s loved by Scottish drinkers and uses it as inspiration for the new design.

For the first time, Tennent’s Lager cans share the story of the liquid’s provenance, detailing founder and trailblazer, Hugh Tennent’s journey to Bavaria where he learned the art of pilsner style beer over 130 years ago.

While there have been dozens of changes to the can’s design over the years, the liquid that Hugh brewed in 1885 is the same as the beer that goes into every can of Tennent’s Lager today. Still produced at Wellpark Brewery using 100% Scottish barley, Herkules hops and fresh highland water from Loch Katrine, Tennent’s has consistently been the country’s top-selling beer since it was first brewed.

This summer, Tennent’s will also support the off-trade with a roll out of a host of new SKU’s, including a 5L mini-keg, 6x330ml fridge pack and an on-pack promotion on the 15x440ml pack giving consumers the chance to win a personalised Tennent’s Lager pint glass engraved with their name.

The new can will be hitting the shelves from May in 330ml, 440ml, 500ml and 568ml can formats.

Rhona Fyfe, Brand Manager at Tennent’s Lager, said:

“For drinkers in Scotland and abroad a pint of Tennent’s Lager is truly iconic, and we’re taking that image as the inspiration for our new cans. The design celebrates the liquid on the inside, which remains the same refreshing lager that was first brewed in 1885.

“We pride ourselves on brewing at Wellpark, using the finest quality ingredients as founder Hugh Tennent created over 130 years-ago. This story now takes pride of place on the can, highlighting the history, quality and provenance of the liquid inside.

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Ruiraidh Thomson
ruiraidh@wearewire.co
0141 648 9610
For drinkers in Scotland and abroad a pint of Tennent’s Lager is truly iconic
We’re taking that image as the inspiration for our new cans. The design celebrates the liquid on the inside, which remains the same refreshing lager that was first brewed in 1885.
Rhona Fyfe - Brand Manager at Tennent’s Lager
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