Tennent's Lager launches ‘INSTABAM’
September 23 2017

There’s no denying that Scots have got it good. We officially live in the most beautiful country in the world, we’re the undisputed kings and queens of patter and we’ve got the enviable reputation as the friendliest folk on earth.

That said, life in Scotland isn’t without its problems.

The solutions to those problems aren’t always obvious, and sometimes they require specialist help. Sometimes, you just need a Bam. Enter: Instabam, the brand new app from Tennent’s lager available from Wednesday 27 September via instabam.life

As ever, Tennent’s is “Here to Serve”, so punters in need of a ‘problem solver’, or maybe some fashion guidance, can tap into brand new app Instabam’s wide NEDwork of niche specialists who are there to lend a hand.  Bams have been providing Scotland with top class patter for decades, but Instabam is really upping the game.

Scotland’s favourite lager has produced a hilarious promo video explaining how it all works, voiced by none other than Sweet Sixteen star and all-round top bam - Martin Compston.

You can watch the video here:  https://youtu.be/QMIDcJtw6WM

Martin said: "Delighted to work with Tennents Lager on their latest video, although I kind of owed them one after I got my hands one of their Golden Cans... But the script and film genuinely cracked me up and I think punters are going to love it.”

Instabam is the latest service from Tennent’s Lager as part of their campaign to ‘serve’ the good people of Scotland and solve their problems, big or small*.  From cleaning up your manky student halls with its #BedroomPiTStop team, to showing you how a cutting edge smartphone gets on in a deep fat fryer in the hilarious Will it Fry? mini-series, Tennent’s is Here to Serve. Look out for more services from Scotland’s favourite lager over the coming weeks and months.

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MEDIA CONTACT

Ewan McGill
ewan@wearewire.co
0141 648 9610
"Delighted to work with Tennents Lager on their latest video, although I kind of owed them one after I got my hands one of their Golden Cans... But the script and film genuinely cracked me up and I think punters are going to love it.”
Martin Compston, Scottish Actor
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