Treat or Treat?
October 27 2017

Magners magic up the ultimate adult Halloween treat to launch new Dark Fruit cider

Forget the tricks, Magners Irish Cider is focusing on adult-only treats this Halloween. The cider-makers have given the traditional ducking for apples a delicious twist by creating limited-edition Magners Dark Fruit dunked apples using their brand new fruity flavour.

 

A bumper batch of juicy apples have been soaked in litres of the new berry flavoured cider before being dunked in deep purple toffee, to reflect the new ciders’ blackcurrant and berry flavour.

 

You can watch the mouth-watering creations being brought to life here: LINK

 

Bursting with sharp blackcurrant and jammy berry flavours, the 4% Dark Fruit cider is an addition to the Magners range.  

 

Magners Dark Fruit will be available in retailers across the UK in 4x 440ml and 10x 440ml cans from mid-November - but this is your chance to try it first! Head to the Magners Facebook Page for information on how you can win a pack, plus some limited edition Magners Dark Fruit dunked apples to share.

 

Janette Murray, Magners UK marketing manager said: “We wanted to give consumers the chance to try new Magners Dark Fruit in a really fun way ahead of its nationwide launch in supermarkets this November. Our Magners Dark Fruit dunked apples really are the ultimate Halloween adult treat and some lucky Magners Facebook fans will have the chance to not only bag one of our batch in time for spooky season, they’ll also receive cans of Magners Dark Fruit, meaning they will be among the first in the UK to taste the new fruity member of the Magners family.”

 

www.facebook.com/magnerscider

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Step Forsyth - Wire Media
steph@wearewire.co
0141 648 9610
“We wanted to give consumers the chance to try new Magners Dark Fruit in a really fun way ahead of its nationwide launch in supermarkets this November."
Janette Murray, Magners UK Marketing Manager
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